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In a bold move blending sustainability with sports, Liverpool FC has partnered with direct air capture (DAC) company 1PointFive to tackle the carbon footprint generated by its fan merchandise. This strategic agreement places the Premier League powerhouse at the forefront of climate-conscious football clubs, reinforcing its commitment to environmental responsibility.
The first step? A meticulous analysis of emissions linked to fan products. Liverpool FC will assess the entire lifecycle of its merchandise, from raw material sourcing and manufacturing to transportation and final delivery. Once the total carbon output is quantified, the club will take decisive action—purchasing an equivalent volume of carbon removal credits from 1PointFive.
Using advanced DAC technology, 1PointFive captures CO2 directly from the atmosphere, permanently sequestering it underground. This ensures the club’s offsetting efforts contribute to long-term carbon reduction rather than short-lived compensatory measures.
Ben Latty, chief commercial officer at LFC, said: “Sustainability is at the heart of everything we do at the club. Through The Red Way, we are dedicated to reducing our carbon footprint and driving positive change for our people, planet and communities. Joining forces with 1PointFive allows us to explore innovative carbon-removal technologies, sharing knowledge, expertise and helping to advance our journey to halve all of our operational emissions by 2030 and achieve net zero by 2040.”
This move places Liverpool FC among industry titans like Microsoft, Amazon, Airbus, and AT&T—organisations that have also enlisted the services of Texas-based 1PointFive for carbon removal initiatives.
The agreement marks a historic milestone for 1PointFive, as Liverpool FC becomes its first non-U.S. sports partner. Previously, the DAC firm had inked deals with the NFL’s Houston Texans and MLB’s Houston Astros in 2023.
Notably, this is also the first pre-purchase carbon removal agreement originating from Europe. Its implications could be far-reaching, hinting at growing demand from the UK and EU for high-integrity carbon removal solutions.
Currently, most deals in the carbon capture sector are bilateral, operating outside formal emissions trading systems (ETS). However, momentum is building to integrate these removals into major carbon markets, including those under the UN-led Article 6 framework and the UK, EU, and Japanese ETS programs.
Michael Avery, president and general manager of 1PointFive, commented on the announcement: “Our organisations have a shared mission of sustainability, and by working together, we can provide a model for using Direct Air Capture to address product emissions and empower consumers to make more carbon-conscious choices. Direct Air Capture is a solution that can help LFC achieve its goals in a measurable, transparent, and durable way.”