Matter and BSH Join Forces to Combat Microplastic Pollution from Washing Machines

Image Credit: Matter

A British cleantech startup is making waves with its claim that its innovative filtration technology can stop up to 97% of microfibres from washing machine wastewater. Matter, a Bristol-based circular economy firm, has secured a game-changing partnership with BSH, one of Europe's top white goods manufacturers, to integrate their patented microplastics filtration system into Bosch and Siemens washing machines.

Announced Wednesday, the partnership marks a significant step in the fight against microplastic pollution. Powered by Matter's Regen self-cleaning technology, these Bosch filtration devices aim to curb the flow of microplastics and microfibres into our waterways. Whether for new or existing washing machines, Matter's tech can be easily installed, regardless of the brand.

This collaboration signals Matter's first significant consumer market debut. It follows their impressive $10 million Series A funding round last year, which drew investments from S2G Ventures, SOUNDwaves, and the Leonardo DiCaprio-backed venture capital firm Regeneration.

"We're really excited to be partnering with BSH to launch this product and take our first step towards enabling people to tackle the global issue of microplastic pollution in their own homes," said Adam Root, founder and CEO of Matter. "Our core technology is founded on the conviction that filtration is the most viable, near-term solution to stop microplastic pollution from further impacting our oceans, people, and planet. Partnerships such as this are vital in helping us scale up and achieve this goal faster."

Matter asserts that its innovative self-cleaning filters can be effortlessly attached to a washing machine's wastewater hose. They require emptying only after six weeks or 20 wash cycles. This eliminates the need for purchasing replacement filters, making them both cost-effective and convenient.

The filtration technology is engineered to capture harmful microplastics and microfibres, which are increasingly detected in water sources worldwide, including human food and organs. While the full extent of the long-term health implications remains unclear, the growing presence of these pollutants has raised significant environmental and health concerns.

Konrad Koloska, product manager at BSH, hailed the impact of the "revolutionary microplastic filter," which he predicted would help "tackle the major issue of microplastic pollution."

"By offering an external solution that can be easily equipped to any washing machine, we empower consumers to actively contribute to reducing microplastic waste without compromising on convenience," he said. "This collaboration with Matter exemplifies our commitment to proactive and effective measures in creating a cleaner and more sustainable future."