Rolls-Royce Commits £300 Million to Expand Bespoke Car Production at UK Facility

The home of Rolls-Royce at Goodwood in the UK

Rolls-Royce's electrified future is accelerating, with the British luxury marque confirming that its second all-electric vehicle (EV) will debut later this year. This announcement coincides with a £300 million investment in its Goodwood manufacturing facility, marking the largest financial injection since the plant's inauguration in 2003.

The company said: “The extension will create additional space for the increasingly complex and high-value Bespoke and Coachbuild projects sought by clients who define luxury as something deeply personal to them. It will also prepare the manufacturing facility for the marque’s transition to an all-battery-electric-vehicle (BEV) future.”

Following the Spectre—the brand’s first fully electric model, unveiled in 2022—this upcoming EV represents the next milestone in Rolls-Royce’s journey to a fully electrified lineup by 2030.

While details remain scarce, speculation suggests that the new model could take the form of an all-electric Phantom limousine or an EV version of the Cullinan SUV, given the Spectre already occupies the luxury coupe segment. The new EV will likely utilise Rolls-Royce’s ‘Architecture of Luxury’ platform, which underpins the Phantom, Ghost, Cullinan, and Spectre. Expect a 102kWh battery pack and a dual-motor powertrain, mirroring the Spectre’s setup. However, range estimates are unlikely to surpass the Spectre’s 329-mile limit, with final figures dependent on the vehicle’s size and aerodynamics.

Rolls-Royce is committing £300 million to modernising its Goodwood plant to support its shift towards full-scale electric production. This significant investment aims to solidify the factory as a dedicated EV production hub, ensuring the brand’s legacy of craftsmanship continues into the all-electric era.

Customisation remains a core focus for Rolls-Royce, with Bespoke and Coachbuild projects seeing a 10% surge in 2024. The Spectre, Phantom, Ghost, and Cullinan owners increasingly opt for unique personalisation, a trend that Rolls-Royce expects to expand further. The brand’s Coachbuild division, known for ultra-exclusive masterpieces like the 2017 Sweptail, 2022 Boat Tail, and 2023 Drop Tail, continues to cater to its most discerning clientele.

Currently employing 2,500 people, the Goodwood facility can handle up to 28 vehicles per day. Rolls-Royce's commitment to maintaining luxury craftsmanship while embracing EV technology remains unwavering as it transitions into a new chapter of electrification and personalisation.

With the unveiling of Rolls-Royce’s next electric vehicle set for later this year, the company continues its mission to redefine ultra-luxury electric mobility—one handcrafted masterpiece at a time.